THE PROJECT
The Zero Waste Scotland initiative needed an animated infographic video. This was to show the reasons behind the programme. The facts and figures needed to be presented in a fun, but informative way.
OUR SOLUTION
The first step for any video produced is the voice over. A script was written to make sure all the necessary points are included. This was then recorded and used as a sound bed for the animated infographic. We came up with a series of images for each of the scenes. These were created and then animated. Some of the sections used CGI (computer generated images). The bulk of the video however is made up from illustrative images. Once each section was created we edited it together into one piece.
To give all parts of the video a similar feel a ‘Scottish’ palette was used. This focused on the colours used in the Scottish Flag. By using the same colours throughout the branding was kept consistent.
